Because there isn’t just one way to be a woman, but a thousand ways to feel alive.
Because one in eight women is affected by breast cancer, we all know, or could one day know, a woman facing it. A fight that every woman should be able to go through while fully preserving her femininity. This year, the Touch Care & Love Club stands by their side and raises awareness
THE TOUCH, CARE & LOVE CLUB: A COMMITTED, SENSITIVE, AND SOLIDARITY-DRIVEN INITIATIVE
A campaign for all women. For those who go through, who give, who dare. In 2025, Simone Pérèle renews its commitment to the fight against breast cancer with a limited-edition solidarity capsule, created in collaboration with a collective of inspiring women. Gathered within the Touch, Care & Love Club, these women join their voices with Simone Pérèle to carry a strong message: take care of yourself, dare to feel beautiful, together.
A LIMITED-EDITION SOLIDARITY CAPSULE
Simone Pérèle unveils a special solidarity edition of its iconic Eugénie line, as feminine as it is comfortable, embroidered with the mantra Touch, Care & Love.
A committed capsule, designed as a message to wear and to share, reminding us of the importance of screening and supporting all women going through the illness.
The embroidered Club cap, in limited edition, is designed as a symbol of unity, empowerment, and sisterhood.
100% of the profits from this capsule will be donated to the Ruban Rose association.
THE PINK LINES
As every year, 10%* of the sales from our Pink Lines will be donated to Ruban Rose throughout the month of October.
The Touch, Care & Love Club shares its beauty and feel-good tips with you, to pass on to the women you love.
BEAUTY TIPS #1
NAIL POLISH
When the delicacy of MÊME nail polish meets the elegance of Simone Pérèle lingerie. A beauty ritual that heals, enhances, and celebrates femininity in all its forms.
BEAUTY TIPS #2
SKIN
Taking care of your scars means taking care of yourself. A daily massage that supports healing and celebrates the strength of every woman.
BEAUTY TIPS #3
MAKEUP
Taking care of your eyes: a beauty ritual that restores confidence.
Giving more than just lingerie.
By purchasing a piece from the capsule, you directly support the Ruban Rose association and breast cancer research.
By sharing the message, you help raise awareness among other women about the importance of screening.
And if you gift it, you are offering much more than clothing: a message of care, strength, and sisterhood.
Since 2022, we have been working together with our partner Veepee by donating €1 to the Ruban Rose association for every order placed.
In 2022, we raised €12,321, €12,595 in 2023, and €10,952 in 2024!
Ruban Rose is a non-profit organization governed by France’s 1901 law on associations, dedicated to raising awareness and supporting breast cancer research. In 1994, Estée Lauder Companies France and Marie Claire magazine co-founded the national breast cancer awareness campaign titled "Breast Cancer, Let's Talk About It!"
The Ruban Rose Association pursues two main missions: supporting research through the annual Ruban Rose Awards, and informing and educating the public about breast cancer. While its work continues year-round, Ruban Rose’s efforts reach their peak each October during Breast Cancer Awareness Month — known in France as Octobre Rose — notably through donations from individuals and corporate sponsors, including Simone Pérèle.