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"Women should never have to choose between being comfortable and feeling beautiful. They can have it all."

This was Simone Pérèle's vision when she opened her lingerie atelier in Paris in 1948. Trained as a corset maker, Simone Pérèle was ready to break away from tradition and blaze a new trail.

Her mission ?

To design lingerie that allowed women to be themselves, to embrace their natural forms and inspire their sense of confidence and love of beauty. Simone Pérèle created a new era in lingerie. Today, 75 years later, the company is run by Simone Pérèle's grandchildren, Stéphanie Pérèle and Mathieu Grodner, in Paris. Its history and heritage add considerable richness and depth to the creative process. Designers often return to the archives in homage and fidelity to Simone Pérèle's original inspirations, while being bold, creative and visionary, as her founder always was. Simone Pérèle lingerie is appreciated worldwide for its seductive French style, impeccable fit and effortless comfort. Each piece is designed in France and made with fabrics meticulously selected from Europe's finest embroidery and lace houses. True to its founder's vision, Simone Pérèle's beauty lies in the details, the unforgettable design touches that you notice up close... and yet are so comfortable that you forget you're wearing anything at all. Simone Pérèle is more than lingerie, it's an experience, an opportunity to experience beauty and comfort, simplicity and exquisite detail, versatility and glamour.

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