In 1948, Simone Pérèle founded her brand with a bold conviction:
that women should feel free in their bodies, free to move, to live, to be fully themselves.
Today, that legacy comes to life through Do It Like Simone.
A series of intimate, editorial short films where the women of the Pérèle family speak in their own words.
For this new chapter, three generations come together: her daughter-in-law, her granddaughters and her great-granddaughters. Through personal stories and shared reflections, they explore what it means to create, to step forward and to begin again.
Collection
Collection
Collection
Collection
Collection
Collection
Collection
Collection
Across four central themes, boldness, legacy, heroines and elegance, Do It Like Simone explores the values that have shaped the Maison’s identity for more than 75 years.
Bringing together archival pieces, personal memories and imagery from the iconic new PLUME line, each episode connects past, present and future.
An invitation to discover the women who shaped the story, and those who continue to shape what femininity means today.
#1. Boldness
Simone Pérèle, a woman who challenged convention to set the body free.
#2. Elegance
A sense of detail, a gift for welcoming, and elegance passed on.
#3. Legacy
Simone’s legacy, carried from one generation to the next.
#4. Heroine
Behind the brand, a woman. Simone Pérèle, a heroine of courage, resilience and freedom.
